New Forms of Media Publishing

In the present day, technology has played its part very well in developing social media as a medium to communicate. This phenomenon has created a new drift that the public at large has made social networking sites indispensible in their lifes.  This is particularly the younger generation which are familiar with Facebook, Twitter and Youtube. Consequently, this trend has affected the traditional media publishing to cope with change of changing from print media publishing to online publishing. As Naughton (2006) stated "there is declining newspaper sales and the growth of online news; the expanding use of the web as a publication medium by public authorities". 

Figure 1: Diagram of the value of social media

Source: http://www.scienceboard.net/studies/studies.asp?studyId=148

The trend has altered media communication into a new media ecosystem. As seen in Figure 1, the value of social media has many reasonable means for being the reason why traditional publishing is decreasing day by day. Audiences now prefer going online because it is easily accessible and its viability as a medium to publish news is tremendously excellent in terms of timeliness, credible, and most importantly current up to date.

 
source:  http://www.insidefacebook.com/2009/07/07/abc-news-cnn-teaming-up-with-facebook-for-michael-jackson-memorial/ 

An example above is the worldwide infamous producers of news; CNN has now collaborated with social network champion, Facebook and made a "Live Stream" widget for the community in Faceboo. It is to find ways to make live events more engaging and viral. Hence,this is one of the steps by publishers are using to cope with the new media ecosystem (Smith, 2009).

References

Naughton, J 2006, 'Blogging and the emerging media', website viewed 6 April 2012, website retrieved from <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>.

Smith, J 2009, 'Facebook Launches "Live Stream" Widget for All publisher, Networks and Developers', website viewed 6 April 2012, website retrieved from <http://www.insidefacebook.com/2009/06/24/facebook-launches-live-stream-widget-for-all-publishers-networks-and-developers/>.